| In order to customize its offering in the online shop even more, Conrad Electronic is using the Realtime Decisioning Engine from realtime analysis specialists prudsys.
Six months after implementation of the Realtime Decisioning Engine (prudsys RDE) in its German online shop, Conrad Electronic is satisfied with the introduction of customised real-time recommendations.
Conrad Electronic's online shop has been one of the top ten most visited internet shopping sites in Germany with on average 6 million visits per month for years. With a range of over 220,000 items the company is one of the leading multi-channel suppliers of electronics and technology in Europe.
Last summer the company, which is based in Hirschau, decided to deploy the prudsys RDE in its online shop. The prudsys RDE is considered the leading realtime recommendation solution in the European market and stood out above all as a result of its technological advantage over the other systems used to date by numerous mail order companies around the world and the top 100 mail order companies in Germany.
Within just three weeks the prudsys RDE was successfully integrated into the German online shop environment so as early as August 2011 customers were able to benefit from the new, customised recommendations.
"A key decisive point for us was the acceptance of the recommendations by our customers. The prudsys Realtime Decision Engine completely met our expectations: With the real-time recommendations it was possible to significantly increase the revenue from the recommendations." explains Heiko Voigt, head of multi-channel marketing at Conrad.
The prudsys RDE persuaded Conrad Electronic not only on the basis of the high quality of the recommendations but also as a result of its module structure that allows additional innovative business cases to be integrated quickly and easily.
As a result of the positive results the prudsys RDE was also integrated successfully at the end of last year into the Austrian Conrad online shop. prudsys IREUS, the SaaS version of the realtime analysis software, is also used in the international shop conrad.com and the Conrad shops in Poland, Sweden and Slovenia.
More information on the prudsys RDE is available from:
www.prudsys.com
About Conrad:
Conrad has stood for electronics and technology across Europe since 1923. The family-run company, which is located close to Nuremberg, is one of the leading multi-channel suppliers with over 220,000 items, 13 million mail-order customers and over 14 million visitors to branches per year.
The constantly growing range stretches from the smallest electronic components, via tools to the newest entertainment electronics, computer and communications technology - a fascinating and comprehensive selection of products from leading manufacturers and competent exclusive brands.
All products and services are available online from conrad.de, catalogues and branches. With an average of 6 million visits per month conrad.de has been one of Germany's top ten most visited online shops for years and its website has won numerous prizes.
The company has a separate shop for business customers at conrad.biz, where it offers 24 hour standard delivery, business catalogues and eProcurement solutions as well as its own sales team, which makes it a strong and innovative partner, and leading companies from all industries trust its quality and service.
With the best advice and individual services, customers are served by over 1,000 competent specialist sales employees in 25 branches across Germany.
Conrad is an internationally active corporate group with its own national companies and sales partners in 17 European countries.
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